January 19, 2010 – 12:11 am
And it’s FREE! Event details:
REGISTER HERE
You’ve Got The Look: Branding and PR for Small Business
January 28, 2010, OfficePort Chicago, 9 W. Washington, just west of State. 6-9 pm.
Emily Lonigro, founder of design firm LimeRed Studio, and Sally O’Dowd, founder of Sally On Media, an integrated marketing company, will discuss how small-business owners can get recognized for what they do best.
Drawing from her Small-Business Branding Tool Kit, Emily will review the steps that businesspeople should take when planning a branding strategy, website, logo, and color palate. Sally will discuss ways to develop your company’s unique story, messaging and newsworthy content (twitter-worthy, too). Join us for this interactive, visual session–and get ready to spread the news about your company in 2010!
Attendees will learn how to:
- identify the visuals and logo that tell their company story
- identify a color palate
- think in terms of their clients’ success, and how to express that visually
- develop the basics of a PR plan and identify what’s newsworthy
- develop a unique brand positioning and messaging
- integrate search and site optimization into PR campaigns
Emily has a degree in journalism and mass communication from Drake University and has spent the last 10 years designing for everything from nonprofits to large international consumer brands. LimeRed Studio, the company Emily founded in 2004, specializes in online and offline branding and design for small businesses.
Sally has a master’s degree in journalism from Northwestern University and has 17 years of communications and marketing experience. Prior to opening Sally On Media, Sally was global PR director at Razorfish, one of the largest digital ad agencies in the world. She has also worked with numerous Chicago start-ups and enterprises. twitter @sallyodowd.
November 4, 2009 – 10:12 pm
Alive and well and built in Wordpress, that is. Yes, I can make your blog shine in Wordpress—it’s only the best blog platform out there. Don’t you just love that little Twitter birdy image? I didn’t make it, but I found it!
Here’s what I did for Sally:
- Created a custom Wordpress template
- Designed three different header graphics, relating to her overall brand image that I also designed
- Set up the pages, navigation and underlying structure
- Added tags for posts, keywords, and various SEO plugins (there are tons of plugins for Wordpress. Check these out.)
- Connected her site to her Twitter account
- Set up the email subscription mechanism and preferences via Feedburner
And some other things, I can’t remember it all. Bottom line is: Wordpress is awesome and the customization is limitless, really. Get to it!
Oh, and Wordpress is so stellar you can customize the blogginess right out of it. It’s true, folks. You can use it as a light content management tool for traditional, portfolio-type sites. (This requires some serious customization know-how and a bit of developing). And then you can add in a blog later if you have something relevant and interesting to say. And please, not before then.
Go Sally On!
By Emily
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Tagged blog design, business logo, Chicago business, conference design, creative development, designer, graphic design, LimeRed Studio, logo design, Sally On Media, small business design, small business web site, web design, website design
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December 2, 2008 – 8:16 am
Here is a wallpaper that I made just for you. 1600×1200. Take 'em. More on the right-hand sidebar.
By Emily
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Tagged album artwork, album photography, book design, book jacket design, brochure design, business stationery design, CD design, conference design, creative development, designer, event, graphic design, identity package, LimeRed Studio, logo design, marketing collateral, marketing design, newsletter, nonprofit design, online design, publication design, small business design, web design, website design
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