January 29, 2010 – 6:16 pm
Thanks to every who came out to OfficePort Chicago last night to hear Sally O’Dowd’s presentation on PR and mine on small business branding. What a great group of marketers, PR professionals and entrepreneurs. As promised, here is the presentation.
Have at it!
August 25, 2009 – 7:57 am
People! These bags are so terrific! Check out (below) how exceptionally cute mine is on my bike. Really, this is the new official transportation of LimeRed Studio. It just WORKS. PoCampo just WORKS.
Thanks to the talented Nathan Hiemstra, the fabulous developer who put this site together. Check this: these bike bags are made in Chicago, by two ladies (Emily & Maria) in Chicago. I did the logo, other ID stuff and the logo… in Chicago. Nathan? Chicago. Go us.
So go buy one of these bags. Really. If you are into biking at all, it's refreshing to park your bike and carry around this cute little number instead of some boy-centric sporty thing. Case study: I put on a skirt and rode my bike to the MegaApplianceStore, managed not to get hit my oblivious drivers, I successfully bungeed my new coffeemaker to my bike and rode it home. I'm tough, but it's fun to look cute too.
And can you say lower carbon footprint? I can.
August 24, 2009 – 11:58 am
Hooray for networking! I met Sally O'Dowd through my membership with The Big Ooga, an org I've talked about in previous posts. Seriously, this is The First Job I've ever secured through a networking group. The Big Ooga is totally worth it.
Sally started Sally On Media (how clever!) and approached me to help with her identity. When I first met her, her ID didn't look too bad; it was a stock-looking stripey card from an online printer. So yeah, I thought: I'm going to take her through my process and rock out her brand. And it totally kicks it now, which is great because Sally also kicks it. She's enthusiastic, strategic, vibrant, smart, hilarious and thoughtful. We are currently working on a massive site overhaul together and working with her is magic.
So I made her use my branding workbook (which will be available to the masses soon… when I get my act together and finish writing it) and used her own words as a baseline for what her identity needed to look like. Some of the words: phoenix, purple brain, storyteller, lounge chair, bordeaux, pangea, straight A's. What perfect, visual words to work with!
You know, it's these kinds of projects and people that/who make going out on your own worth it. And I do credit myself for this. I think I put just much time curating my client base as I do doing the work.
Oh, I also made a STYLEGUIDE, which is an essential tool for any new business. The forthcoming web site will be based on this.

Here’s a great new blog from my friend Elliot Greenberger called Good Work People. I know about it because I designed the logo, isn’t it neat? Here’s an actual quote from Elliot during our back-and-forth on the logo design (which was minimal, by the way): “OK, so…you’re really smart. As you said, you knew exactly what I wanted. I had in my mind three icons representing each of the words, and you made it happen. I like the pie concept, too, very smart, but I think the icons are more with the playful feel of the brand.”
More about the blog from Elliot:
Who are goodworkpeople? They’re taking a social twist on a traditional business model. They’re thinking actively about the impact of what they do everyday. They’re helping business change the world—and helping the world change business. We’re going to be profiling some of the most exciting projects in the world of social enterprise. These projects will make you think differently about the business of social impact. If we’re lucky, you might even be inspired.
Do you know any goodworkpeople? Share your story!


Just a fun little logo for CMW to finish off this busy week. More info about the event:VISIT THE SITE TO REGISTER
October 29, 2009: This full-day open conference will bring together the wisdom of many nonprofit communicators, traditional media, ethnic media and social media gurus and spotlight the hallway conversations that happen at conferences and features you as the expert in skill sharing on a range of communication topics meant to empower you and bring you new perspectives on where we are going and what can we do now to build community and thrive in an age of change.
Facilitator Jean Russell, founder of Nurture.biz, is a certified Neuro Linguistic Programming Coach has a broad knowledge of social change work and has worked with grassroots organizations to corporations.