Category Archives: ONLINE PROJECTS

August 13, 2010 – 4:19 pm

Website redesign: J. Fleet Designs

J. Fleet Designs

LimeRed Studio is exceptionally proud to announce the launch of J. Fleet Designs, Ltd. Website.

Many thanks to Wealth Strategist Partners for referring us to J. Fleet. J. Fleet designs and makes extraordinarily beautiful lacquerware. They have a huge number of high-profile retail outlets in the U.S. and internationally. They are also making their international debut this year at Maison & Objet in Paris, France.

Their old site didn’t reflect their products’ quality design and workmanship and they came to LimeRed Studio for an online overhaul.

Here’s what we did:

  • Completely redesign, remap and re-imagine the old website
  • Moved their blog into a new format
  • Created detailed single-product pages
  • Designed an intuitive, consistent, expandable site hierarchy
  • Optimized for Search Engine Optimization with embedded keywords, copy, structure and submission to search engines
  • Transitioned to bigger and better web hosting
  • Created new email addresses and accounts
  • Incorporated a user-friendly Content Management System for site updates

Visit the site!

By Emily | Tagged , , | Comments (0)
June 16, 2010 – 3:32 am

New website coming soon

LimeRed Studio will be launching a new website in the near future. In the mean time, what do you all think about this homepage? Gut reactions? First impressions? Where are you most interested in going first or clicking on first?

Consider yourself user tested! Well, not really. The actual process is much longer…

LimeRed Studio's website - coming soon!

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March 31, 2010 – 2:00 am

Game Interface: The Garden

Fun is Not the Enemy of Work.

So sayeth Natron Baxter Applied Gaming. (it’s TRUE).

The innovators at Natron Baxter, specifically one Mr. Matt Jensen asked me to concept the skin of their new approach to at-work performance. It’s a game! It’s fun! You plant things! They grow in to crazy other things! There’s so much more to this project, it would take days and days to write a post, or to distill my initial three-hour meeting with Superman Matt into anything that made sense. Let’s just say these guys are a pure delight to work with and have some of the most adventurous and through-provoking ideas I have ever heard.

And this project was super fun. Look, I got to draw a wormie! (There are a ton more components that aren’t pictured here). Some of this is stock illustration that I used to incorporate into game environments, some of it is actually ME drawing. I hope there’s more to come.

Here’s what Natron Baxter has to say about The Garden:

People are particular. We like our coffee a certain way. And really, our particular personalities are the sum of these one-cream-two-sugars-and-only-decaf-after-lunch preferences. Me? I’m a Dapper Dan man.

We’re developing The Garden with everybody and nobody in particular in mind. We want worker/players to feel as though their garden is unique to them, so we’re imbuing The Garden with opportunities for personalization all over the dang place.

Of course, organizations customize The Garden with their unique sales or training or retention objectives. And managers customize The Garden by aligning game performance with individual job performance. But when it comes down to it, The Garden lets worker/players personalize their gameplay experience.

With the help of some amazing designers (including friendlies Emily Lonigro, Terri Falvey and Patrick Olds), we’re assembling a library of skins and sprites that allow folks to design a personal organic space. These aesthetic assets work on a macro and micro level.

CHECK THEM OUT.

By Emily | Tagged , , , | Comments (0)
February 9, 2010 – 1:42 am

Introducing The Web Farm

Hi. I know I’ve been quiet for a while, but I’ve been working on somehing BIG. It’s this, my new business: The Web Farm. Yes, in addition to LimeRed Studio… that’s still here!

Keidra Chaney and I launched The Web Farm last month. We’re teaching the tools the big guys have had access to for a while now—things like web analytics, user testing, social media planning, and more.

Here’s our pitch: http://www.thewebfarmers.com/what-we-do/

We’re doing things like: giving 2-hour after work trainings on web analytics, home page redesigns, landing page testing and social media metrics. We’re giving a Saturday workshop soon on website planning, too. And guess what? It’s NOT EXPENSIVE! And the tools are mostly free and available for you to start using right now.

The problem is: no one has time to dig around and find the documentation to learn the stuff. And there’s a lot of planning that needs to happen first. Well, good thing Keidra and I have been doing that very thing for years now and we’re ready to teach you so YOU have the keys to your own site. And you know how to use the tools well.

So get ready. This is going to be HUGE.

Oh, and please come to our next After Work Special. It’s only $20 and there will be lots of wine.

By Emily | Also posted in EVERYTHING ELSE | Tagged , , , | Comments (0)
December 28, 2009 – 10:51 pm

Sports & Spirit Signs Ecommerce website is live

Untitled-5

Did you know LimeRed Studio can set up Ecommerce websites? Well, we can. Thanks to the wild west of online software development, we have plenty of options to chose from. And some of them are well-priced and give you tons of options, like order tracking, inventory management, newsletter subscriptions, custom coupons and so much more.

You know: this is more than graphic design, folks. You have to get eyebrow-deep in someone’s business to be able to do this right. We ran into questions ranging from how to accept payment, whether to use FedEx, UPS or USPS, how to deal with shipping, to whether or not to collect sales tax. Luckily, I’ve done these things before and helped many a small business get the ball running.

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The basic rules to designing for e-commerce are:

1. Make it totally intuitive. You shop online all the time and probably have two or three favorite sites. Copy those. They work.

2. REMOVE ALL OBSTACLES. The minute people have to think to find what they want (unless they really want it) you run the risk of losing them. I’m not saying people are dumb, but you are competing with everyone for the same dollars. So get it right.

3. Get rid of all of your extra junk. Each page should have ONE MISSION: Sell something on one page, get them to sign up for something on another page. if you need to do more things, make more pages! You can add more elements, sure, but you wouldn’t want to snowboard down the whole mountain before you learned how to navigate the bunny hill. It’s dangerous.

I designed and set up this site with some help from my ever-amazing developer, Nathan. (Thanks!)

Let you area schools know about this terrific fundraising opportunity or just buy a sign for yourself. It’s so cute. And there are signs for the nerds, too. I was on the yearbook staff in highschool and I would have totally stuck a yearbook sign in my front yard!

This site is a work in progress. They are making new signs all the time and will be adding more details about school fundraising opportunities, so check back soon.

By Emily | Tagged , , , , , , , | Comments (0)