Go check out Wealth Strategist Partner’s new site.
Here’s how this site came to be:
I was asked to redesign Wealth Strategist Partner’s site to make it less about their book, Wealth, and more about their core business—consulting, courses and recommended readings. Great, I thought: easy-peasy. But let’s all remember that good sites begin with good content. And a pretty site without intuitive architecture and relevant, easily-accessed content is a major waste of money. Right? Right.
Conclusion: This site needed a complete overhaul.
A redesign is rarely a mere reskinning. What almost always needs to happen is: re-imagination of content and how USERS will access and use the site. Here’s what we did to reach this goal, while keeping the site’s users needs in the front of our brains at all times:
- We created a huge wireframe document that outline the content on each page, where it came from and where it would go if clicked. (see above)
- We remapped the structure of the site so the content would make sense in groups.
- We added landing pages, places for timely content, audio, video, lists of outside sources and more.
- We worked with an SEO specialist to gather keyword research, suggest page descriptions and titles, and review all of the copy for optimization.
- Then we developed the site.
And launched it today!
Oh, and we applied the existing branding graphics to the page designs with some small updates and upgrades. See? Not a whole lot of actual design work here. This project was mostly about content and usability. Design helps to visually communicate that content. Design is incredibly important to create a brand image, to portray a personality, to cue content, etc. but it only supports the overall mission: to communicate the company’s messages.
Now, LimeRed Studio and friends are going to develop a Spanish language version of the site, add some premium member content and rejigger a little of the content and how it displays. All in all, this was a HUGE accomplishment for us! We love this client and many many many thanks to Nathan Hiemstra, my hugely talented developer.
More to come soon; we have some big projects underway right now.
