Hooray for networking! I met Sally O'Dowd through my membership with The Big Ooga, an org I've talked about in previous posts. Seriously, this is The First Job I've ever secured through a networking group. The Big Ooga is totally worth it.
Sally started Sally On Media (how clever!) and approached me to help with her identity. When I first met her, her ID didn't look too bad; it was a stock-looking stripey card from an online printer. So yeah, I thought: I'm going to take her through my process and rock out her brand. And it totally kicks it now, which is great because Sally also kicks it. She's enthusiastic, strategic, vibrant, smart, hilarious and thoughtful. We are currently working on a massive site overhaul together and working with her is magic.
So I made her use my branding workbook (which will be available to the masses soon… when I get my act together and finish writing it) and used her own words as a baseline for what her identity needed to look like. Some of the words: phoenix, purple brain, storyteller, lounge chair, bordeaux, pangea, straight A's. What perfect, visual words to work with!
You know, it's these kinds of projects and people that/who make going out on your own worth it. And I do credit myself for this. I think I put just much time curating my client base as I do doing the work.
Anyway, enough schmaltzy navel-gazing. Here's her blog. Get down to business and hire her. Here she is on LinkedIn too.
Oh, I also made a STYLEGUIDE, which is an essential tool for any new business. The forthcoming web site will be based on this.
One Trackback
[...] Created a custom WordPress template – Designed three different header graphics, relating to her overall brand image that I also designed – Set up the pages, navigation and underlying structure – Added tags for posts, keywords, and [...]